The Automotive Guide to Digital Marketing
Winning New Customers Across the Long Road to Purchase
If you're involved in the marketing or selling of motor vehicles, you know that your target audience isn't making impulse buys...there's a long road to purchase.
Understanding the customer journey from their first search right up until they walk into a dealership, is crucial to growing your brand awareness and making sure you own the journey from online search to offline engagement.
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Exactly when they are looking to engage
Exactly what the car buyer's journey looks like
How you can be there at every touchpoint of their journey
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Exactly where they are looking for information
In this report you'll find...
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