The B2B marketers ultimate guide to the ‘Near Me’ Brand Experience

Discover practical tips and B2B case studies to create a seamless online to offline customer journey.

Optimising the online presence of business locations not only helps organisations be discovered in local online searches, it has a significant impact on the perception of a brand and whether stakeholders choose to continue on their journey.

By mastering a seamless 'Near Me' Brand Experience, B2B marketers can build and manage a positive brand reputation, as well as improve online visibility and engagement.

“As a global logistics service provider, accurate location information across our network is a crucial criterion of our online strategy, especially since we have to take into account frequent changes to location data due to office relocations. We’ve increased the awareness of our brand through the stringent branding of individual entries, one of the main reasons we are so satisfied with Uberall.”

Tobias Schwertmann | Marketing at Hellmann Worldwide Logistics

In this white paper you will discover:

  • Why it’s essential for B2B brands to invest in location marketing.
  • How to be visible when prospects are searching for services ’near me’.
  • Practical ways to manage and improve brand reputation.
  • Easy to implement checklists to impact the 'Near Me' Brand Experience immediately.
  • Examples of B2B brands who have successfully crafted a 'Near Me' Brand Experience.

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