Making a Local Impact: How to Drive ROI at Every Stage of the Customer Journey
The Digital Agency Pocket Guide to ‘Near Me’ Marketing
The primary consumer experience of most brands is local.
Yet the journey to get there is complex. In order to help businesses navigate towards a seamless online to offline experience, this requires a deep understanding of the customer journey and the path that brands must take to join them.
But research shows that businesses can’t do this alone, and are neglecting local visibility and local brand reputation management. This is where you, as their digital marketing muscle, can help them compete with a local brand experience that earns reach and builds lasting relationships between them and consumers, while supporting your acquisition and retention goals.
Discover how you can deliver similar results for your brands:
“What has changed, during the pandemic, is how powerful local search has become. One of the things I saw very early on was a flood of new users on the Google My Business forum that had very little knowledge of how GMB worked. It was a result of Google aggregating data from state and health sources and proactively pushing this to businesses that needed to be marked closed during the onset of the pandemic. Users were trying to update their business profile, but had never claimed it or interacted with the product in the past. This produced a wave of late adopters of GMB and Local.”
Krystal Taing
Solutions Engineer for Strategic Partnerships at Uberall & Google My Business Gold Product Expert
Uberall © 2021. All rights reserved.
Inside this guide, exclusively for digital agencies, we reveal:
Current consumer trend analysis
Performance metrics to drive results
Local brand marketing stats [infographic]
Agency and brand success stories
How to find the right data-driven partner
And more!
