How global retail brands win local customers: An operational blueprint

Critical Insights from Senior Marketers & Decision Makers Who Did It Right

As a senior marketer for a major retail brand, you’re right to ask how you can align your brand promise with the actual brand experience in your stores. 

To do this successfully, you need to get it right from the start by bringing together all relevant stakeholders from the global or national, regional and local level.

This is where this report can help. It  focuses on the organizational “how” and will guide you through the most important steps and challenges to be aware of. 

The step-by-step process, blockers and solutions

The underlying process for national or global retailers to gain Local Success

Insights from retail brand experts who figured it out



At IDKIDS we give our store managers the ability to answer directly to their customer reviews. It provides them with special insights on their in-store service and allows them to keep in touch with their customers – rather than having a far away customer service handling it. 

Mathilde Watine Leader of Omnichannel Transformation | IDKIDS 







Increase in search visibility

Increase in profile views

Growth in five-star reviews

Check the results that BP reached






Clicks on directions


Clicks to websites

Check the results that Yves Rocher reached


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