How global retail brands win local customers: An operational blueprint
Critical Insights from Senior Marketers & Decision Makers Who Did It Right
As a senior marketer for a major retail brand, you’re right to ask how you can align your brand promise with the actual brand experience in your stores.
To do this successfully, you need to get it right from the start by bringing together all relevant stakeholders from the global or national, regional and local level.
This is where this report can help. It focuses on the organizational “how” and will guide you through the most important steps and challenges to be aware of.
The step-by-step process, blockers and solutions
The underlying process for national or global retailers to gain Local Success
Insights from retail brand experts who figured it out
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TESTIMONIALS
“At IDKIDS we give our store managers the ability to answer directly to their customer reviews. It provides them with special insights on their in-store service and allows them to keep in touch with their customers – rather than having a far away customer service handling it.„
Mathilde Watine Leader of Omnichannel Transformation | IDKIDS
233
224
19
%
%
%
Increase in search visibility
Increase in profile views
Growth in five-star reviews
Check the results that BP reached
120
287
117
%
%
Clicks on directions
Calls
Clicks to websites
Check the results that Yves Rocher reached
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