Local Ads: an efficient Online-to-Offline 
conversion lever to increase revenue

The webinar is over.
Watch it on-demand at your convenience.

Despite the pandemic, consumers are still visiting from their local stores. While this type of consumer behaviour remains unchanged, what has changed is how they are making their purchases – online purchase, offline pickup.  

Google and Uberall show you how to seize this new opportunity and take your Online-to-Offline marketing to the next level with hyper-targeted local ads.

What you will discover :

  • Why a global marketing strategy is no longer enough to win customers in the 'Near Me' Era.
  • Consumer behavior on Google within the context of the pandemic
  • How to establish good KPIs and measure the impact of your Online-to-Offline campaigns (according to Google)
  • Why local ads represent a golden opportunity for companies in all industries
  • How to launch and manage local ad campaigns for hundreds of locations in just a few clicks

Digantika Mitra, Strategic Partner Manager at Google

Digantika has over 10 years of experience in the digital advertising business across US, APAC and EMEA. Prior to joining as a Strategic Partner Manager in London, Digantika was responsible for launching and scaling the Google Marketing Platform business in the India market. Her current role at Google is to help Google's top strategic partners in the UK and their customers build strong and sustainable businesses using Google's solutions.

Paul ODonoghue, VP Solution Engineering at Uberall
During his career Paul has created, implemented and managed digital marketing, sales campaigns and strategic initiatives for Fiat, Jaguar Land Rover, PC World, Curry’s, The Open University, FIA (Formula One), Centre Parcs, Premier Foods, Cadburys, Philips Healthcare, Skoda, Burberry and Whitbread PLC, to name a few. His role in many of these campaigns has not only been to manage implementation and activation, but to provide high level strategic council and strategy to drive campaign and customer engagement (ROI) success.

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