The Coronavirus Effect: How the Pandemic is Changing Local Search
In a very short period, the novel coronavirus (Covid-19) has flipped the relationship between online and offline.
It would be natural to assume that in the process local search has evaporated. But that’s not accurate; the crisis has both changed and reinforced online behaviors.
The data in this report, drawn from 5 countries and 200 business categories, offers a snapshot of how the outbreak is impacting local consumer behavior. It shows how their interests and actions are evolving with the crisis.
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A first look at data from 200 categories and 650,000 locations in 5 countries
Traffic by business category has dramatically shifted
Find out how:
Map views are down, website visits up, calls are flat
Trends are consistent across countries but with variations
We’re now more likely than ever to use the internet as a guide before spending money -- online or off. That means presence management and local digital marketing will be at least as important after the pandemic as they are today.
