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Director of SEO, Asurion

Matt Lacuesta

Matt's been scaling SEO and Local Search for Enterprise organizations for the past 15 years. During that time, he's embraced data and technology to drive organic growth for the brands you see on the shelves in stores and for the businesses you drive by every day in cities across the country. His experiences leading teams that manage 100k+ brick and mortar locations and service area businesses provide unique insights into what works in local search and where businesses need to focus their efforts.

Elizabeth is an expert local SEO analyst who has been working in the industry  since 2015. She has a passion for content creation and loves working with local businesses to develop their website's authority and expertise through well written, helpful content as a Google Business Profile Product Expert she is also in the unique position to help businesses crack the code to gain valuable visibility in local search maps and help solve complex GBP issues. Recently, she was nominated as one of BrightLocal's Rising Stars of Local SEO 2023. She currently works as a Local SEO Analyst and Account Manager at Sterling Sky, a Local SEO Agency in Canada and USA. She is also a faculty member and speaker at Local U SEO Conference.

Elizabeth Rule

Account Manager & Local SEO Analyst, Sterling Sky

Darren has been working on the web for over 19 years and loves everything about local SEO. He leads research initiatives such as the Local Search Ranking Factors survey and the Local Search Ecosystem. He is a regular contributor to search marketing publications, and speaks at conferences around the globe.

Darren Shaw

Founder, Whitespark

Krystal Taing 

Global Director of Pre-Sales Solutions at Uberall

Krystal is the Global Director of Pre-Sales Solutions at Uberall, as well as being a Google Business Profile Platinum Product Expert and faculty member at LocalU. She helps brands deliver best-in-class hybrid experiences and is a respected authority on local search.