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Discover Location Performance Optimization
See all your key metrics & action steps at a glance
At the heart of LPO is the Location Performance Score™ (LPS) — a single, powerful metric that combines visibility, engagement, and reputation data, and can be tied directly to revenue performance. Along with this comprehensive score, you’ll receive tailored actions to help you improve continuously and drive measurable results through a complete health check of your locations’ performance.
Benchmark across locations, regions, or competitors
UB-I executes Location Performance Optimization (LPO) at scale. It monitors performance, prioritizes what’s important and executes what matters. Before you even ask.
Not a chatbot. Not a copilot. This is AI that understands the job, not just the prompt.
Crafted by Uberall’s experts, this certification empowers you with practical skills to help you succeed in both traditional and AI-search focusing on what truly drives location performance success: visibility, engagement, conversions, and ultimately, revenue impact.
Our goal has always been to put every business on the map. Location Performance Optimization (LPO) is the next step in our clients’ journey to attribute revenue and performance to every dollar spent.
We achieve this by connecting digital presence directly to revenue. We’re leading the way with this new approach and co-developing the next stage with key clients. I’m incredibly excited about the advancements we’re making and the new standard we’re setting in the industry.
As AI reshapes local search and marketers face increasing pressure to prove ROI, fragmented metrics won’t cut it. It’s time for a new approach that unifies visibility, engagement, reputation, and conversions into one cohesive plan to drive revenue impact at every location. We call it Location Performance Optimization (LPO).
AI is changing Local Discovery.
LPO Makes Sure You’re Found and Chosen.
Anthony Foy, CEO of Uberall
73% of marketers don't have clear visibility into how their location marketing drives local sales.
Connect Your Location Marketing to Revenue with LPS
UB-I: The World’s first Location Performance OptimAIzer
Get Certified in Location Performance Optimization
Learn what drives real-world visits in our new international report, “The Lowdown on Local Search: What Really Drives Customers to Your Doors (or Keeps Them Away)?"
Discover:
- How 2,000+ consumers across the US, UK, France, and Germany search for and choose local businesses
- Which online signals drive trust, action—and what turns customers away
- How to optimise your local presence across Google, Apple, voice search, and AI tools to drive foot traffic and revenue at scale