Location Performance Optimization (LPO)

The Non-Negotiable for AI Discoverability

AI platforms no longer rank results — they give answers. If your brand isn’t one of them, you’re invisible. The old SEO playbook doesn’t work anymore.

Location Performance Optimization (LPO) is the new strategy to win in the AI era of search.

The Four Pillars of LPO

On their own, each pillar matters. Together, they’re the foundation to win over your customers in the AI era of search.

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Visibility

Make your business easy to find on search, maps, voice, and AI platforms.

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Conversions

Turn visibility, engagement, and trust into visits, calls, and revenue.

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Reputation

Inspire confidence with accurate data, correct hours, and trusted reviews.

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Engagement

Show signs of life with fresh posts, Q&A, and updates that matter to both people and machines.

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See how LPO creates real impact

All Your Location Marketing in One Place

You can’t run LPO with scattered tools. Uberall brings listings, reviews, local pages, and posts together so your data stays structured and trusted across Google, Apple, Bing, Waze, Alexa, and more.

Uberall platform overview

You Can’t Optimize What You Can’t Measure

The Location Performance Score™ (LPS) combines visibility, reputation, and engagement into one metric, benchmarks you, and tells you exactly what to fix next.

LPS insights

99/100 LPS Across Locations

“Since partnering with Uberall, we’ve reached a 99/100 LPS across our locations — with 100% profile completeness.” — Colleen Chassie, Digital Marketing Manager, VIP Tires & Service

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Never Fall Behind: Meet UB-I

UB-I is your AI agent for location performance — monitoring LPS, prioritizing actions, and orchestrating tasks to keep every location on track.

UB-I overview

Get Certified in LPO

Learn the four pillars — visibility, reputation, engagement, and conversions — and connect them to measurable business outcomes.

LPO certification

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Without LPO You’re Invisible

AI decides which businesses to show in search results. Customers decide which ones to trust. If you don’t win both, you lose traffic, visits, and revenue to competitors who adapt faster. LPO keeps multi-location brands visible, trusted, and chosen by aligning what machines reward and what people expect.

Don't Get Left Out of the Answers

AI is already reshaping how people decide. If your brand isn't part of the answers, your competitors will be. LPO is the new standard for location marketing.

Uberall gives you peace of mind by driving outcomes where they matter most — at every location.