The Way Agency Leaders Work Now: Key Strategies for Growth

                                                       



The pandemic reached every corner of media and marketing. It touched brands and their agencies alike. It led to new consumer behaviours, new ways of working and, for some, new opportunities. On the other side of COVID, the agency world will look and act differently. How can digital agencies come back even stronger? What are the vital steps to ensure growth and client success?

Join us on April 13 for a candid and in-depth discussion about the new realities of agency work and digital performance in the post-COVID era.

Topics include: 

  • How agency-client relationships have evolved with the rise of work-from-home 

  • The role of brand vs. performance marketing after COVID

  • How a more intense focus on ROI affects campaigns and digital channels


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Speakers

Jo Juliana Turnbull

Jo Juliana Turnbull is a commercially aware Chartered Marketer with over thirteen years experience in Website Management, SEO, Social Media, Project Management and PPC. She is a freelance Marketing Consultant, based in Barcelona, Spain. She also runs Search London, a networking event for those in SEO, PPC and Social Media and she is the founder of Turn Digi, an online event that promotes entrepreneurs, rising talent and has a diverse range of speakers

 

Greg Sterling

Greg Sterling is VP of Market Insights for Uberall. Previously, he was VP of Strategy for LSA and is a contributing editor at Search Engine Land. For the past 20 years he has been conducting research and tracking the impact of digital media on offline consumer behavior.

 

Rasmus Himmelstrup

Rasmus Himmelstrup is Head of Resolution (Denmark) one of the largest digital agencies in the world with offices in more than 70 countries and one of the fastest growing digital agencies globally.


Stephen Knight

Stephen Knight is a former Advertising Executive, Brand & Marketing Director and CMO with over 30 years sales and marketing experience. 

Stephen has held a variety of positions at major international agencies including LoweHoward-Spink and WCRS.  In addition to his responsibilities at Pimento he is a NED of Ebico, a not-for-profit energy company and a trustee of their charity and a director of a Management Consultancy, Recruitment Agency and Chairman of a new to market Travel Club.

 

Roundtable