The Reputation Management Revolution: A Global Benchmark Report

64,000 Locations Analysed — 4 Different Countries — A Single Global Benchmark

Certain review factors can double conversion rates

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Better reputation management means better online engagement, more in-store visits and increased revenue — which potentially means massive growth for small and large brands.

We analysed the GMB reviews of SMB, enterprise and global brands to pinpoint the exact review factors that increased conversions and foot traffic

People overwhelmingly still purchase from local stores…

Almost half of all online searches are for locations nearby and 76% of those searches lead to an in-store visit within 24 hours.

In-store visits can increase by 25% when a location improves its review star rating by just .1

Locations that reply to customer reviews achieve much higher conversion rates than those that don’t

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People also use online reviews to decide which store to visit - 95% of them in fact.

• we ran a survey of over 4,000

consumers in the US, UK,

we extended our findings with the insights and recommendations of various marketing experts.

Imprint

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