Retail in the Age of the New Customer Journey:
How to Increase Your Online to Offline Sales
Mobile search has significantly changed the way consumers make purchases: Customers are online everywhere, looking for information in their immediate vicinity every day.
But at the same time, Google reports that 61% of shoppers would rather shop with brands that also have a brick and mortar location than ones that are online only.
With the right digital marketing strategy, retailers can get more customers through their shop doors and stand out from their competitors. So, how can you make your shop pop online and increase your offline revenue?
"Mobile search has significantly changed the way consumers make purchases: Customers are online everywhere, looking for information in their immediate vicinity every day. But at the same time, they prefer to shop in brick-and-mortar stores. This opens up the potential for businesses to stand out from the competition by increasing their own online visibility and thereby increasing customer frequency."
- Find out how:
Your customers search online and buy offline in the the new customer journey
You can stand out in local search
To effectively increase your offline sales
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