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Julia Goelles

As Marketing Director, Julia Goelles is responsible for content and communications, as well as global marketing at Uberall. She leads a team of content marketers, with an unwavering passion for showing multi-location brands how to tap into the online and offline opportunities with global-local marketing. Before joining Uberall, she led the marketing department of the European analytics provider Webtrekk. Julia’s favorite local search is “best coffee near me”.

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Rebecca Crown 

Rebecca Crown is Uberall’s Principal for Global Strategic Accounts. In her role, she works with some of the world’s largest brands and retailers to help them improve their ‘Near Me’ brand experience and help maintain their brand identity through the entire customer journey. 

Sport Retailers: Why global 

brands need to score

 locally today

Championing the local brand experience

Tap into the enormous potential of local intent (‘near me’ searches)

Increase your online brand visibility to stay competitive

Quickly impact your offline revenue with an omnichannel approach

Nurture the customer relationship from online search to offline conversion

Strengthen your global brand reputation with a strong local experience  


Trends for global sport retailers are constantly changing — online sales abound and competition with lower price offers is fierce.  Add in a global pandemic, and many retailers are struggling to keep their revenues from falling from one day to the next. 

But there is one trend that is here to stay – the Age of 'Near Me'. Today, over 50% of all Google queries are ‘near me’ searches. But most businesses haven’t noticed the shift yet. So if you’re marketing for a global sport retail brand with multiple locations, there’s a huge untapped opportunity to reach more consumers who are ready to buy. 

But search is only one part of the equation. Discover why creating a knockout experience at every stage of the new customer journey is the perfect recipe — and how to do it, starting with local.