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The New Face of Local
How Digitalization and COVID Created the Customer Journey
How Digitalization and COVID Created the Hybrid Customer Journey
The Local Marketing Report 2021
After the pandemic, 82% of consumers will still shop locally. But their expectations have changed.
After (or during) a very long and disruptive episode, it’s appropriate to ask: How can businesses thrive in this new world?
After the pandemic, 82% of consumers will still shop locally. But their expectations have changed.
After (or during) a very long and disruptive episode, it’s appropriate to ask: How can businesses thrive in this new world?
In this guide, we wanted to understand better how the pandemic affected the local customer journey. We reveal:
• a survey ran by other 4, 000 consumers in the US, UK, France and Germany;
• an analysis of nearly 80, 000 mid-market business locations in our own database;
• findings with the insights and recommendations of various marketing experts
Inside this guide, in fact that we wanted to understand better how the pandemic affected the local customer journey, we reveal:
• a survey ran by other 4, 000 consumers in the US, UK, France and Germany;
• an analysis of nearly 80, 000 mid-market business locations in our own database;
• findings with the insights and recommendations of various marketing experts
It’s highly recommendable for retailers to further connect online and offline sales. It’s utterly important that you try to make an online shop your second pillar – or at least use those possibilities that help you keep your customers up to date and close to you even when your stores aren’t open.
Lydia Oertel
Online Marketing Manager | Thalia
Lydia Oertel
Online Marketing Manager | Thalia
It’s highly recommendable for retailers to further connect online and offline sales. It’s utterly important that you try to make an online shop your second pillar – or at least use those possibilities that help you keep your customers up to date and close to you even when your stores aren’t open.
