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Taking on the Giants:
Top 5 Location Marketing Blind Spots
Alyssa Trenkamp
VP of Brand Marketing & Communications
VP Global Channel Programs
Brian Jambor
Featuring:
We all know the story of big vs. small, of the underdog who takes on the giant and triumphs: the story of David and Goliath. And when you’re helping smaller businesses compete with industry top dogs, the most valuable tool you have is your cunningness.
It’s all about identifying competitor blind spots and helping your clients exploit those weaknesses to stand out from the crowd. Whether that means regularly updating Google Business Profiles or focusing on building local community, a more well-developed online presence is key to future-proofing and coming out on top. Meanwhile, competitors’ clunky customer journeys and bloated processes could just be their downfall.
Learn more about:
Where competitors come up short
How a local approach attracts prospective customers
Tools for better customer engagement
Alyssa Trenkamp
Alyssa Trenkamp is the VP of Brand Marketing & Communications at Uberall. She started her career in 1999 at the height of the tech bubble, pitching the hottest startups to tech magazines as thick as phone books. Like many Seattle startup talents, Alyssa went to work for Microsoft as the tech bubble burst. After eight years of managing global B2B PR campaigns for Microsoft, she put her experience to work for earlier-stage tech companies including Velocify (#SalesAcceleration), Granicus (#GovTech), TigerConnect (#HealthcareIT), and now Uberall (#MarTech). Alyssa has a thirst for innovative technologies that solve real business problems and loves turning innovation into impact through breakthrough communication. At Uberall, Alyssa manages global brand marketing, communications, and content.
VP of Brand Marketing & Communications
Brian Jambor
Brian Jambor is the VP of Global Channel Programs at Uberall. He has spent the last decade (Including 5 years at Web.com) focusing on developing partnership ecosystems for fast-growing SaaS companies. Often quoted as believing in "Partnerships not Vendorships", Brian is passionate about keeping partner reciprocity at the top of each relationship to ensure it's beneficial for all parties involved.
VP Global Channel Programs
