Does Listings Management Still Matter?

Are listings management and citation building still valuable for a business today?

That's the question we wanted to answer with this report. Is the juice still worth the squeeze?

The value of creating local business profiles in online directories has been called into question in recent years. Sure, it's essential to have a Google My Business profile and local profiles on Facebook, Yelp Bing and Apple Maps, but what about other directories? How important are they to local search visibility and customer engagement?

In a new study, we analyzed 115,000 business listings (both SMB and Enterprise) across more than 60 directory sites to find out:

About the author

Bradley Fagan

Senior Market Insights at Uberall

In recent years the value of citation building has been called into question. Our latest report explores whether it's still a practice that can bring value to businesses looking for brand visibility boosts and to reach high intent customers locally.

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The impact profile accuracy has on visibility and engagement

Whether being on an extended network of directories gives you an advantage over the competition

Just how many directories a business needs to be on to maximise both search and conversions

How important business listings management is to your local SEO strategy