Fashion Forward:
What’s Next for Omnichannel Retail
For fashion brands, the seismic shift to e-commerce is here to stay. Yet stores have a vital, ongoing role to play. The store experience must evolve, however, just as the online experience must be reimagined in a more “physical” way. Retailers that can successfully integrate online and offline assets will be better able to thrive in a post-COVID world of convenience-driven commerce.
What you'll learn:
Major consumer trends impacting fashion retailers
The importance of trust, customer communication and taking feedback seriously
Why stores aren’t going away but how they're likely to change
How your data drives digital discovery
Why local is the core of your brand experience
About Greg Sterling:
Greg Sterling is VP of Market Insights for Uberall. Previously, he was VP of Strategy for LSA and is a contributing editor at Search Engine Land. For the past 20 years he has been conducting research and tracking the impact of digital media on offline consumer behavior.
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