Fashion Forward: 

What’s Next for Omnichannel Retail

For fashion brands, the seismic shift to e-commerce is here to stay. Yet stores have a vital, ongoing role to play. The store experience must evolve, however, just as the online experience must be reimagined in a more “physical” way. Retailers that can successfully integrate online and offline assets will be better able to thrive in a post-COVID world of convenience-driven commerce. 

What you'll learn:

  • Major consumer trends impacting fashion retailers 

  • The importance of trust, customer communication and taking feedback seriously

  • Why stores aren’t going away but how they're likely to change 

  • How your data drives digital discovery 

  • Why local is the core of your brand experience

About Greg Sterling: 

Greg Sterling is VP of Market Insights for Uberall. Previously, he was VP of Strategy for LSA and is a contributing editor at Search Engine Land. For the past 20 years he has been conducting research and tracking the impact of digital media on offline consumer behavior.

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