Reopening Retail:
New Rules for Success
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Stores are going to open up in the UK on June 15th. Are you and your online presence prepared for the big reopening?
Opening retail stores will be much more complex than closing down. Retailers must consider health and safety, while minimizing friction for the consumer. It also means marketing in a multichannel world, where online and offline are more tightly integrated.
Understanding this new landscape and responding with the right content and communication are critical to success. Uberall VP of Market Insights Greg Sterling will discuss:
How economic uncertainty will affect consumer spending
How social distancing and other rules will impact in-store shopping
The importance of closer online and offline integration
Presence management and local marketing best practices for “the next phase”
About Greg Sterling:
Greg Sterling is VP of Market Insights for Uberall. Previously, he was VP of Strategy for LSA and is a contributing editor at Search Engine Land. For the past 20 years he has been conducting research and tracking the impact of digital media on offline consumer behavior.
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